Anna University, Chennai
SRINIVASAN ENGINEERING COLLEGE, PERAMBALUR DEPARTMENT OF MANAGEMENT STUDIES BA9252 RETAIL MANAGEMENT
UNIT I
1. Explain the Challenges and opportunities of retailing
2. Explain the retail trends in India
3. Briefly explain the socio economic influences on retail management
4. Describe the government of India policy implications on retails
5. Briefly explain global retailing
6. Explain the functions of retailing
7. Discuss the scope of retailing
UNIT II
1. Elucidate the organized and unorganized format
2. Explain the different organized retail format
3.Describe the characteristics of organized retail format
3. Briefly describe the characteristics of un-organized retail format
4. Explain the emerging trends in retail formats
5.Describe the MNCs role in organized retail format
1. Explain the choice of retail locations
UNIT III
2. Explain the internal and external atmospherics
3. Describe the positioning of retail shops
4. Explain the building retail store image
5. Discuss the retail service quality management
6. Explain the retail supply chain management
7. Describe the retail pricing decisions
UNIT IV
1.Explain the visual merchandise management
2. Briefly describe the space management
3. Describe the retail inventory management
4. Briefly Explain the retail accounting and auditing
5. Elucidate the retail store brands
6. Explain the retail advertising and promotion
7.Describe the retail management information system
8.Elucidate the online retail
UNIT V
1.Explain the retail shopper behavior
2. Explain the shopper profile analysis
3. Describe the shopping decision process
4. Describe the factors influencing retail shopper behavior
5. Elucidate the retail sales force management
6.Explain the challenges retailing in India
That is really nice to hear. thank you for the update and good luck. retail merchandising services
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